To borrow an analogy from baseball… “this is a war of attrition… if you get on base we win, if you don’t we lose.” Billy Bean – Money Ball
The trick is to get on base. Think of getting on base as getting your offerings in front of contracting officers and getting good feedback. The more times that happens, win or lose, the more name familiarity your business gets. That’s how you win the war of attrition and build your business.
You need to trust the process. Step up to the plate and take a swing! Submit the proposal. Of course, you’d like these proposals to be quality proposals for work you’d like to pursue – why would you invest your most precious resources, time and energy, if it weren’t?
Make it a habit. I’m sure you’ve heard, “always be selling.” If you aren’t consistently writing proposals in response to RFPs, you aren’t selling. That means you aren’t growing.
James Clear, author of Atomic Habits, suggests starting small and writing a little each day so that it doesn’t “feel” like work. He’s right, that is the best way to begin a habit. However, if you need a jump start while you’re building your new habit, let Laurel Rock help you with Rock-Solid proposals, especially when you don’t have time to write them because you’re actively running your business.